However, while message attachments like photos, videos, voice notes, documents and the like are fully supported, sending media attachments is not #datafree. The app offers unlimited texting, group chat, security with automatic encryption of messages, and automatic contact discovery that allows users to connect with others also using the Moya app. Moya Messenger was built using open-source messaging technology and was adapted to be #datafree. "But we definitely see a place for a challenger like Moya, where the data cost barrier of mobile messaging is removed completely for South African consumers, particularly in an era of #DataMustFall and an increased amount of pressure on consumer incomes," Lentell says. Lentell adds, "Despite a multi-million dollar marketing budget, WeChat struggled to gain a foothold in the South African market largely because the incumbent network effect of WhatsApp proved too competitive to overcome." "We do it by utilising telco reverse billing, which allows us to pay mobile messaging data costs."īiNu has reverse billing agreements with MTN, Vodacom, Cell C and Telkom, and has built a technology platform that enables partners and customers to make their apps and websites #datafree for end-users. "We are profoundly motivated by the positive social impact of enabling ubiquitous #datafree mobile messaging, developed in Africa, for Africans," says Gour Lentell, CEO of biNu. The Moya app provides a similar messaging experience to market leader WhatsApp, but with the distinguishing feature that text messaging is #datafree across all four major mobile networks.
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